When purchasing any type of electronic device, consumers have a tendency to trust brands which have long been in existence. The longer a company has been in operation, the better the brand recognition is.
In the case of Sony Ericsson, despite the fact that they are a relatively young company as compared to the mobile phone manufacturer 'giants' - they have enjoyed a constant stream of customers. These loyal clients avidly subscribe to the Sony Ericsson brand of mobile phones whenever a new one is released in the market.
A Look Back into the History of Sony Ericsson as a Company
But how exactly did the Sony Ericsson company come about? Sony Ericsson is actually a joint venture between Sony and Ericsson which merged in this joint venture which was founded in 2001.
The company's head office is located in London and they currently specialize in manufacturing the following products:
- Hi-tech accessories
- Mobile phones
- Mobile music devices
- Wireless systems
- Wireless voice devices
- Wireless data devices
When Two Companies Joined Forces
Again, Sony Ericsson is a joint venture which was established seven years ago. The two parent companies are Sony Corporation and Ericsson.
Sony Corporation is a Japanese consumer electronics company, which is one of the world's most popular brands. On the other hand, Ericsson is a Swedish telecommunications company.
Rather than individually manufacturing their own lines of mobile phones, these two companies decided to join forces. When Sony Ericsson was formed in 2001, Sony and Ericsson stopped manufacturing their own mobile phones.
Key Dates in the History of Sony Ericsson
To better learn about the history of these two companies, here are some key dates in the history of Sony Ericsson:
1885 - Lars Magnus Ericsson was the name of the man behind the company, and he first mended telegraph equipment in Sweden. It was on this same year that Ericsson started repairing and building their own handsets - which they are still doing up to now.
1958 - The name of Tokyo Telecommunications Engineering Company was officially changed to Sony.
1968 - Following the popularity of Sony as one of the best consumer electronic brands in the world, Sony UK was founded.
1987 - Ericsson produced the first mobile phone for the NMT network.
1992 - Ericsson built more and more mobile phone models to keep up with the consumer demand.
2001 - Sony Ericsson was established.
The Sony Ericsson Mobile Phone Manufacturer of Today
Over the years, Sony Ericsson has managed to etch a name for itself in the very competitive mobile phone manufacturing industry